Risk Management

The size of your bankroll and stake depends on your personal attitude to risk, and what percentage of your bankroll you are willing to lose during drawdowns.

Our preferred approach is to be conservative, using a 200 point bankroll and staking 1 point each way, or 2 points to win, per bet. To use this approach, you can find your total stake by dividing your bankroll by 100.

For example, with a £1,000 bankroll calculate: £1,000 / 100 = £10 total stake

Recommended Bet Types

Our approach involves betting to win at odds of under 6 (5/1), and betting each way at odds of 6 (5/1) and over.

Historically, this has produced the greatest profit levels to date, in addition to a favourable strike rate and profit consistency.

To place an each way bet, split your stake in two and use the e/w option on the bookmaker's betslip. If using the betting exchange, place half your stake in the win market, and half in the place market.

Multiple Betting

To maximise your profits, you can also combine our selections into a daily multiple bet.

This strategy can be used alongside your single bets by investing an additional bankroll, or alternatively you can reinvest your profits from the singles to make this strategy risk-free.

Our preferred approach is to be conservative and stake approximately 1% of our bankroll per bet. Using this approach, you can find your total stake by dividing your bankroll by 100.

Please note, if we have more than one selection in a race, we recommend choosing the selection with the highest odds.

Compounding your bankroll

This is a method of growing your bankroll more quickly than time would normally allow. It involves increasing your stakes as your bankroll grows, which can be done per set period of time, or per set number of bets.

A £1,000 bankroll compounded at the end of each month, may look something like this:

£1000 starting bankroll = £10 stake

£1200 bankroll after month 1 = £12 stake

£1500 bankroll after month 2 = £15 stake

£1400 bankroll after month 3 = £14 stake

£1800 bankroll after month 4 = £18 stake

And so on.

An additional option is to remove your initial investment, once your bankroll has doubled in size. Although this initially slows the rate of return, it creates a risk-free investment and is therefore a wise consideration.

The Bookmaker

Placing your bets with a bookmaker offering top odds (and "best odds guaranteed", if possible) has historically produced the greatest profits levels.

The available odds are typically higher at the 10am post time than they are later in the day, and you can use a price comparison tool such as Oddschecker.com to see which firms are offering top odds, before placing your bets.

Opening accounts with a few different bookmakers, allows you to shop around and get your bets on at top odds. Many bookmakers also offer concessions such as best odds guaranteed, where you receive better odds if the start price (SP) is higher than the odds originally taken.

Some of the major bookmaker firms have been listed below, with a brief overview of their pros and cons:

Bet365 – offers Best Odds Guaranteed, a larger than average welcome bonus, and often provides better odds more than any other firm. http://bet365.com

Betfair Sportsbook – offers Best Odds Guaranteed, an average welcome bonus, and has a minimum bet guarantee feature for all customers. http://betfair.com

William Hill – offers Best Odds Guaranteed, an average welcome bonus, and has a minimum bet guarantee feature for all customers. http://williamhill.com

Skybet – offers Best Odds Guaranteed, an average welcome bonus, and has a minimum bet guarantee feature for all customers. http://skybet.com

BetVictor – offers Best Odds Guaranteed, a larger than average welcome bonus, and has a minimum bet guarantee feature for all customers. http://betvictor.com

Totesport – offers Best Odds Guaranteed and an average welcome bonus. http://totesport.com

Ladbrokes – offers Best Odds Guaranteed and a larger than average welcome bonus. http://ladbrokes.com

Coral – offers best odds guaranteed and an average welcome bonus. http://coral.com

888sport – offers Best Odds Guaranteed and an average welcome bonus. http://888sport.com

Paddy Power – offers Best Odds Guaranteed and an average welcome bonus. http://paddypower.com

BetFred – offers Best Odds Guaranteed and an average welcome bonus. http://betfred.com

Betway – offers Best Odds Guaranteed and an average welcome bonus. http://betway.com

Betting Exchanges

These can be used if your bookmaker accounts have been restricted, or when the available odds are notably higher than the bookmaker:

Betfair - Provides the highest liquidity, and charges commission on profit starting at 2%. https://betfair.com/exchange

Betdaq - Provides average liquidity, and charges a 2% flat commission on profit. https://www.betdaq.com/

Matchbook - Provides average liquidity, and charges a commission on profit and losses starting at 1.5%. https://www.matchbook.com/

Smarkets - Provides average liquidity, and charges a commission on profit starting at 2%. https://smarkets.com/

Note: To avoid conflict of interest, we do not receive commissions from any bookmaker or betting exchange.

Note: The majority of our video tutorials feature an older version of the members area. If you are struggling to navigate the new members area, please watch our Navigating The Members Area Video.

Start Here >>>

This tutorial introduces you to the service, and explains how to get the most out of your membership. Please watch this before placing any bets.

Finding Hidden Winners

In this short video, we look at the overall concept behind finding hidden winners, and run through the first step of the selection process.

Example 1 - Maiden Race

In this example, we go through the various ways "in" to a given race, and attempt to find a hidden winner despite our runners having little to no previous form.

Example 2 - Group 3 Race

In this example, we attempt to find the hidden winner in a group 3 non-handicap, where the runners have some previous form and we can use the form tools available within the racecards.

Example 3 - Value Play

In this example, we attempt to find the hidden winner in a flat listed race, by looking past the obvious contenders to the lower end of the betting market where there is often more value.

Performance Review: 2019 – 2023

We have been tracking Hidden Winners for a little over 4 years, and this gives us an excellent sample of data which allows us to clearly see how profitable the service has been to follow so far.

It also enables us to make a shrewd prediction for what we can expect to earn from the service going forward.

Headline Figures

Level Stakes Profit: +462 points

Strike Rate: 25%

Return on stakes: 8%

Return on capital: 231%

Understanding Variance

Variance is something that the majority of us overlook, because the idea that we can predict exactly how much profit we will make, in advance, is both exciting and alluring.

For example, if we can make 25 points profit per month, at £20 stakes that’s £500, which would give us an income of £6,000 per year…great!

The problem is, profits from betting don’t arrive in a linear, predictable fashion - often far from it - and this is called variance. We should therefore expect plenty of variance in the short-term, and simply accept it as a necessary part of our journey to profit.

This may not be the most exciting prospect, but it is essential to your success.

For Hidden Winners, the variance ranges from a loss of 72.63 points for the 2021 Flat season season, all the way up to a profit of 309.6 points for the 2019 NH season. That’s a seasonal variance of over 382 points - a substantial amount!

Once we understand variance, it’s clear to see that the best way to approach our betting is to treat it as a long-term investment, and the longer we stick with one particular betting service, the more we can overcome variance and ensure a substantial profit.

Improvements For 2024

One important caveat to the above is that, throughout 2023 Hidden Winners has produced an overall loss of 7 points. This is well below average and indicates the underlying strategy needs to analysed thoroughly, to see if improvements can be made to the service and our profits going forward.

To that end, we are currently testing 2 modified strategies to see if they can outperform the current Hidden Winners strategy. If succesful, we will implement the most profitable of these towards the spring / summer of 2024.

Future Prediction

In attempting to predict what we can expect to earn in future, we will use the Average Annual P/L figure which measures how much profit the service makes over the course of a typical year.

For Hidden Winners, the average annual P/L currently stands at +121 points, which can be increased with monthly compounding to +180 points.

At £10 stakes, that’s £1,800 profit per year.

At £100 stakes, that’s £18,000 profit per year.

Finally, it’s important to note that the above profit figures are by no means a guarantee. However, they are the most accurate measure of profitability we can make, based on the overall performance to date.

The results history for Hidden Winners are updated on a monthly basis, and can be viewed below:

Download results history