Risk Management

The size of your bankroll and stake depends on your personal attitude to risk, and what percentage of your bankroll you are willing to lose during drawdowns.

Our preferred approach is to be conservative, using a 250 point bankroll and staking 1 point each way. To use this approach, you can find your stake by dividing your bankroll by 250.

For example, with a £1,000 bankroll calculate: £1,000 / 250 = £4 each way (£8 staked).

Recommended Bet Types

Historically, our selections have produced substantial profits betting to win, however we prefer betting each way because this provides a higher strike rate and therefore, more consistent profits. 

To place an each way bet, select the "E/W" option on your bookmaker's betslip.

Alternatively, you can also use Betfair by staking 1 point in the "win" market, and staking 1 point in the market offering the highest number of places (this will be labelled "top 3", "top 4", "top 5" etc.)

Compounding your bankroll

This is a method of growing your bankroll more quickly than time would normally allow. It involves increasing your stakes as your bankroll grows, which can be done per set period of time, or per set number of bets.

A £1,000 bankroll compounded at the end of each month, may look something like this:

£1000 starting bankroll = £10 stake

£1200 bankroll after month 1 = £12 stake

£1500 bankroll after month 2 = £15 stake

£1400 bankroll after month 3 = £14 stake

£1800 bankroll after month 4 = £18 stake

And so on.

An additional option is to remove your initial investment, once your bankroll has doubled in size. Although this initially slows the rate of return, it creates a risk-free investment and is therefore a wise consideration.

The Accumulate! Strategy

The Challenge aims to produce 1,000+ points profit per year, with the help of a specific betting strategy called "Accumulate!".

This strategy can be used alongside your single bets by investing an additional bankroll, or alternatively you can reinvest your profits from the singles to create a risk-free Investment.

Using this approach, you can use this strategy maximise your profits without any risk to your original investment.

We recommend placing the following Acca bet, depending how many selections we have on a given day:

2 selections = E/W Double (2 points staked)

3 selections = E/W Patent (14 points staked)

4 selections = E/W Lucky 15 (30 points staked)

5 selections = E/W Lucky 31 (62 points staked)

Please note, if we have more than one selection in a given race, we recommend choosing the selection with the highest odds.

For this strategy, we recommend splitting your bankroll into 500 equal points, and staking according to the number of selections as laid out above.

For example, with a £1,000 bankroll calculate: £1,000 / 500 = £2 per point.

Betfair SP Strategy

Many punters prefer to place their bets at Betfair SP.

All selections that appear on our Shortlist can be bet on the exchange, however the greatest profits are typically made by taking a mid-morning price. 

If you wish to place your bets at Betfair SP, there is one specific strategy that has historically proven very profitable:

1. Bet all selections with "Odds" of 15 or higher.

2. Omit all selections with "Odds" of 13 or lower.

For this strategy, our preferred approach is to use a 400 point bankroll and stake 1 point to win, plus 1 point to place.

For example, with a £1,000 bankroll calculate: £1,000 / 400 = £2.50 to win, plus £2.50 to place.

On Betfair, stake 1 point in the “win” market and stake 1 point in the market offering the highest number of places (this will be labelled “top 3”, “top 4”, “top 5” etc.) This strategy is similar to placing an "each way" bet with the bookmaker.

The Bookmaker

Placing your bets with a bookmaker offering top odds (and "best odds guaranteed", if possible) has historically produced greater returns than using the betting exchange.

The available odds are typically higher at the 10am post time than they are later in the day, and you can use a price comparison tool such as Oddschecker.com to see which firms are offering top odds, before placing your bets.

Opening accounts with a few different bookmakers, allows you to shop around and get your bets on at top odds. Many bookmakers also offer concessions such as best odds guaranteed, where you receive better odds if the start price (SP) is higher than the odds originally taken.

Some of the major bookmaker firms have been listed below, with a brief overview of their pros and cons:

Bet365 – offers Best Odds Guaranteed, a larger than average welcome bonus, and often provides better odds more than any other firm. http://bet365.com

Betfair Sportsbook – offers Best Odds Guaranteed, an average welcome bonus, and has a minimum bet guarantee feature for all customers. http://betfair.com

William Hill – offers Best Odds Guaranteed, an average welcome bonus, and has a minimum bet guarantee feature for all customers. http://williamhill.com

Skybet – offers Best Odds Guaranteed, an average welcome bonus, and has a minimum bet guarantee feature for all customers. http://skybet.com

BetVictor – offers Best Odds Guaranteed, a larger than average welcome bonus, and has a minimum bet guarantee feature for all customers. http://betvictor.com

Totesport – offers Best Odds Guaranteed and an average welcome bonus. http://totesport.com

Ladbrokes – offers Best Odds Guaranteed and a larger than average welcome bonus. http://ladbrokes.com

Coral – offers best odds guaranteed and an average welcome bonus. http://coral.com

888sport – offers Best Odds Guaranteed and an average welcome bonus. http://888sport.com

Paddy Power – offers Best Odds Guaranteed and an average welcome bonus. http://paddypower.com

BetFred – offers Best Odds Guaranteed and an average welcome bonus. http://betfred.com

Betway – offers Best Odds Guaranteed and an average welcome bonus. http://betway.com

Betting Exchanges

These can be used if your bookmaker accounts have been restricted, or when the available odds are notably higher than the bookmaker:

Betfair - Provides the highest liquidity, and charges commission on profit starting at 2%. https://betfair.com/exchange

Betdaq - Provides average liquidity, and charges a 2% flat commission on profit. https://www.betdaq.com/

Matchbook - Provides average liquidity, and charges a commission on profit and losses starting at 1.5%. https://www.matchbook.com/

Smarkets - Provides average liquidity, and charges a commission on profit starting at 2%. https://smarkets.com/

Note: To avoid conflict of interest, we do not receive commissions from any bookmaker or betting exchange.

Note: The majority of our video tutorials feature an older version of the members area. If you are struggling to navigate the new members area, please watch our Navigating The Members Area Video.

Start Here >>>

This introduction video explains how our services operate, and shows you how to get the most out of your membership. Please watch this before placing any bets.

Placing Your Bets

This video shows you how to place your bets using the online bookmaker and our E/W betting strategy, or the betting exchange and our Betfair SP strategy.

Accumulate!

This video shows you how our Accumulate! strategy works, and how to place your Acca bets using the online bookmaker.

Performance Review: 2013 – 2023

We have been tracking this service for almost 11 years, and this gives us an excellent sample of data which allows us to clearly see how profitable the service has been to follow so far.

It also enables us to make an educated prediction for what we can expect to earn from the service going forward, and to see if it’s worth making any changes to the service as we progress.

Headline Figures

Level Stakes Profit: +2,527 points

Strike Rate (e/w): 25%

Return on stakes: 15%

Return on capital: 842%

Understanding Variance

Variance is something that the majority of us overlook, because believing that we can predict exactly how much profit we are going to make, in advance, is both exciting and alluring.

For example, if we can make 25 points profit per month, at £20 stakes that’s £500, which would give us an income of £6,000 per year…great!

The problem is, profits from betting don’t arrive in a linear, predictable fashion - often far from it - and this is called variance. We should therefore expect plenty of variance in the short-term, and simply accept it as a necessary part of our journey to profit.

This may not be the most exciting prospect, but it is essential to your success.

Once we understand and accept variance, it’s clear to see that the best way to approach our betting is to treat it as a long-term investment, and the longer we stick with one particular betting service, the more we can overcome variance and ensure a substantial profit.

Future Prediction

In attempting to predict what we can expect to earn in future, we will use the Average Annual P/L figure which measures how much profit the service makes over the course of a typical year.

For Value Bets, the average annual P/L stands at +272 points.

At £10 stakes, that's £2,720 profit per year.

At £100 stakes, that's £27,200 profit per year.

Finally, it’s important to note that the above profit figures are by no means a guarantee. However, they are the most accurate measure of profitability we can make, based on the overall performance from 2013 - 2023.

The results for Value Bets are updated on a monthly basis; you can view and download a copy of the latest update below:

View Results History

Accumulate! Update

In 2022 we started testing a new strategy called Accumulate!, with the aim of making additional profits from one daily "Acca" bet.

The results have been impressive and we began posting each days "Acca" bet on the selections page, starting in 2023.

View Results History